Table 7 Future purchase intent by purchase factors of plant-based alternatives Unit: Point (3-point average), People

Classification	Whole	50s to 60s
For health reasons	2.32 (92)	2.34 (50)
Due to animal welfare concerns	2.35 (31)	2.17 (6)
To contribute to environmental protection, including reducing greehouse gas emissions	2.27 (52)	2.45 (22)
Vegetarians in household	2.11 (18)	2.09 (11)
Curiosity about the flavor (interest, experience, trial)	2.08 (116)	2.15 (33)
Dieting	1.94 (16)	2.33 (3)

Note: 1 = No or decrease, 2 = about the same, 3 = increase