Table 6 What drives plant-based alternative food purchases by age group Unit: People

Classification	50s to 60s	20s to 30s
For health reasons	50 (40.0%)	20 (14.8%)
Due to animal welfare concerns	6 (4.8%)	20 (14.8%)
To contribute to environmental protection, including reducing greehouse gas emissions	22 (17.6%)	22 (16.3%)
Vegetarians in household	11 (8.8%)	2 (1.5%)
Curiosity about the flavor (interest, experience, trial)	33 (26.4%)	62 (45.9%)
Dieting	3 (2.4%)	9 (6.7%)