| Age | -0.092** (-0.041) | -0.015** (0.007) |
| Age2 | 0.001* (0.000) | 0.000* (0.000) |
| Gender (Male = 1, Female = 0) | -0.182 (0.147) | 0.029 (0.024) |
| Location (Metropolitan = 1, None-Metropolitan = 0) | -0.222 (0.149) | -0.036 (0.024) |
| Education (college degree or higher = 1, less than college degree = 0) | 0.077 (0.214) | 0.012 (0.035) |
| Monthly average household income (pre-tax) | 0.104** (0.048) | 0.017** (0.008) |
| White-collar or not (Yes = 1, No = 0) | 0.179 (0.159) | 0.029 (0.026) |
| 50+ Members or not in household (Yes = 1, No = 0) | -0.276 (0.356) | -0.045 (0.058) |
| Number of 50+ members in household | 0.145 (0.176) | 0.023 (0.028) |
| Vegetarian or not in household (Yes = 1, No = 0) | 1.465*** (0.220) | 0.237*** (0.033) |
| Environmental concern | 0.334*** (0.112) | 0.055*** (0.018) |
| Usual diet (Based variable = Meat) | Vegetable | 0.355 (0.312) | 0.055 (0.049) |
| Meat & vegetable | 0.340 (0.227) | 0.053 (0.033) |
| Future meat consumption willingness to reduce | 0.293*** (0.088) | 0.047*** (0.014) |
| Proportion of meat restaurants out of the cost of eating out | 0.280*** (0.073) | 0.045*** (0.012) |
| Constants | -2.594*** (0.986) | |
| Obs. | 1,200 |